Project encompassing graphic identity, package design, and production.

Sanders Chocolate Co. is a brand combining the innate human desire for speed and action with the innate human desire for chocolate. This isn't the candy your mother buys at the drug store; this is what your mechanic munches on after changing your motorcycle engine's top end.

Hand-lettering, grunge textures, and ink stamp imagery are utilized to achieve the aesthetic of the good old days of American motocross history. Homage is paid to the greats like Steve McQueen, Roger DeCoster, and Ricky Johnson, who are immortalized in the history books of motorcyclists in America. Matte foil and a matte sleeve with deliberate cracking contribute to the all-American, hopelessly rad tone of Sanders Chocolate Co.

Using Format